SurveyApp Research

SurveyApp in Your App™

We install all the features and capabilities of SurveyApp directly in client apps or we'll provide our Software Development Kit (SDK) and you can integrate it yourself. SurveyApp installations are available for iPhone, iPad, iPod Touch, Android, BlackBerry and Windows Phone. Installing SurveyApp enables you to conduct survey research within your app - delivering a survey directly into the app (not linked to a wap page) and when the survey is complete your customer remains in the app so the experience is not disruptive. Our surveys can be targeted based on specific feature use within your app, geo-location, or any other data we can observe or collect including all the telemetry data from the device itself. And surveys can be pushed at any time. This solution effectively turns your app user base into research community.

Clients that have installed SurveyApp use it for a range solutions from doing just a few surveys all the way to using their app user base as a mobile market research panel/community - administering regular surveys that range from tracking, to new concept work, to customer satisfaction, app satisfaction and much more.

Once SurveyApp is installed we collect complete observational measurement of your mobile app including, downloads, every point of user engagement, and device telemetry; we collect data on everything; wrapping beacons around every event and duration in your app - then we combine beacons to develop meaningful measurements and key performance indicators - and deliver all this data on a custom reportal, in real-time, that you can log into anytime to view your data live. Examples of some of the things we can report are:

  • Geographic location of users
  • Unique Sessions (Uses)
  • Total Duration (Use Duration)
  • Day Part App usage
  • Video views
  • Coupon Downloads
  • App feature usage
  • Crashes
  • Session Abandonment
    And more...

IMPORTANTLY, this is your data, you own it, and we don't sell it, share it, combine it, or do anything with it other than what you ask of us.

Contact us today and talk about how you can engage in a dialogue with your app users.

Smart Phones

Recent Blog Posts

  • Brands lament mobile measurement, but options abound.

    I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. Read More

  • Consumers get 'Smart' about Black Friday

    As the annual post turkey day sales event known as 'Black Friday' approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event. Read More

Contact Us

1111 Marcus Avenue, Suite MZ 200, Lake Success, NY 11042 ● P: 516-394-6025 ● F: 516-394-6001 ● info@surveyapp.com
Copyright 2012 MSW Research. All rights reserved. Terms of Use | Privacy Policy