Got an App? Do you know the ROI for your App?

What do you know about your app beyond how many downloads you have?

Do you know?

Unique sessions (uses)
Total duration (use duration)
Day part app usage
Coupon downloads
App feature usage; every button press, total duration
Crashes
Session abandonment
Geographic location of users

Further, do you know?

Customer satisfaction
App satisfaction
Specific feature use and feature satisfaction

And even more important; do you know?

What impact your app is having on your brand?

Ultimately; do you know your ROI?

We know an app is a big commitment of time and money. Call us to find out how we can help you understand the ROI of your app?

Recent Blog Posts

Brands lament mobile measurement, but options abound.

I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. Read More

Consumers get 'Smart' about Black Friday

As the annual post turkey day sales event known as 'Black Friday' approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event. Read More