Products

Mobile Video Insight

We recently surveyed our growing panel of smartphone consumers about their video consumption habits, and it's clear that smartphones are starting to keep pace with desktops and laptops as the method chosen to view video. (Read the posting, Smartphone video content consumption on the rise, 10/11/11).

MSW's standard Mobile Video Insight survey, built on the SurveyApp platform, enables brands, agencies, media companies, and content providers to evaluate any type of mobile video. Most importantly, to evaluate that video on the screen the consumer is meant to view it on - mobile.

The Mobile Video Insight survey can be deployed through the SurveyApp app itself or through a client's own app via a SurveyApp installation. It is a quick 10 question survey that investigates a videos impact on; creative, emotion, message, and branding.

Contact us today to find out how you can start using MSW's Mobile Video Insight.

App Satisfaction

The standard App Satisfaction Survey is a built on the SurveyApp platform. Available directly to brands and App developers; the survey can be built into apps and load with the initial download or as an update and then programmed to pop up as a survey for a predefined number of users of that app to complete. It is a quick standardized 9 question survey that goes beyond and replaces the simple 5-star rating approach now available with a standardized system that allows you to see how your app compares to other apps.

Questions include customer satisfaction and customer loyalty questions, such as: satisfaction with download, value, performance, likelihood to update, recommend, as well as other questions.

Contact us today to find out how easy and affordable it to get started.

Standard App User Demographic Survey

Do you know who's downloading your app? If you're like many app owners you know how many downloads you have and you may have some observable metrics such as sessions, feature use, etc. but you don't know WHO is actually using your app. MSW's standard App User Demographic Survey is a built on the SurveyApp platform. Available directly to brands and App developers; the survey can be built into apps and loads with the initial download or as an update and is then programmed to pop up as a survey for a predefined number of users of that app to complete. It is a quick standardized 10 question survey that will tell you who is downloading and using your app.

Questions include age, gender, education, income, marital status, geo, etc.

Contact us today to find out how easy and affordable it to get started.

Concept Tests

Use SurveyApp to administer concept test in a fast and affordable system that takes advantage of the high quality images and video on mobile devices.

A & U

Using SurveyApp and harnessing the additional insights that mobile research offers can be invaluable when combined with the typical think/feel, use/behave question structure of A & U's. Mobile research offers the opportunity to layer in; observational data, geo-location, and "in the moment" responses.

Tracking

One of the many benefits of conducting tracking / longitudinal research via mobile panels is the ease with which we can administer short surveys over a period of time among a static sample without the need to continually requalify respondents. The one-to-one nature of mobile device to respondent, eliminates many of the validity issues we face using other data collection methods.

Diaries

The one-to-one nature of the mobile device and the fact that people keep their phones within arm's reach, in their pocket or purse, throughout the day [and often sleep with it on their night stand] makes it perfect for diaries; collecting diary data "in the moment" as its happening, without having to depend on recall.

Community/Specialty Panels

Use SurveyApp and your own sample to recruit and build your own panel or community. Sample can be recruited from a wide variety of venues: in-store at check out, via email, from loyalty programs, at promotional events or trade shows, on your website, or anywhere else. Once recruited, we'll manage these recruits and engage them in survey research per your direction.

Employee Feedback

Use SurveyApp to create an employee panel to easily collect timely feedback. Regular administration of employee feedback surveys can create standard surveys that can be administered on a regular basis.

Event / Sponsorship / Tradeshow Research

SurveyApp is the solution to finally answer the ROI question that you struggle with. Recruit before the event or on-site and use SurveyApp to administer research that will provide insight to a wide variety of issues including determining the ROI of events.

In-Store / Shopper Insights

We offer a suite of shopper and guest insights solutions which harness the power of the SurveyApp mobile research platform as a data collection mode. Mobile devices offer an unprecedented opportunity to combine observational [geo] data with attitudinal survey data collected from the actual shoppers using their mobile devices.

Customer Satisfaction

Engage with customers "in the moment of truth", when the experience is fresh in their minds and there is no need to depend on recall. Engage with customers at the point of purchase, after product use, after repeated product use.

GPS - Location Based Targeting

We offer ability to tap into the location telemetry on smartphones to conduct research at retail locations, restaurants, events or any other location, upon entry, exits or any other action. Location based targeting is perfect for time sensitive, "in the moment" research, such as; satisfaction surveys, diaries, shopper insights, and competitive intelligence and is particularly applicable for industries such as; travel and tourism, retail, events, sponsorships, and much more.

"In the moment" Targeting

Respondents forget, invent, exaggerate, downplay, and sometimes they actually recall things exactly as they were. Mobile research eliminates the need to ask respondents to recall events, thoughts and feelings that took place days or weeks ago. Instead we ask them "in the moment".