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Brands lament mobile measurement, but options abound.
I was reading an article on Mobile Marketer recently about a round table discussion at the Mobile Marketing Forum in Los Angeles. During the discussion, brand representatives from Coca-Cola, Microsoft, ABC and AOL described their wishes and requirements for measuring a broad spectrum of brand mobile efforts, including apps, ad campaigns, even SMS. Read More
Consumers get 'Smart' about Black Friday
As the annual post turkey day sales event known as 'Black Friday' approaches, consumers are preparing themselves for the single largest shopping day of the holiday season. In a recent survey we conducted of smartphone users, we revealed some interesting insights and methods behind the consumer madness of this epic shop til you drop event. Read More